In this vein, I found McChesney's comments on the permeability of animation as a global media format particularly insightful. During my time teaching English in Germany, I found that American cartoons, such as The Simpsons, Family Guy and South Park, had a very devoted fan-base among German high school students. This knowledge really added to my lessons as I was able to use clips from these programs as gimmicks to keep my students entertained while still illustrating important English-language and also American cultural concepts. Initially, I had some reservations about using these shows as representative of American culture, but it was amazing to me how well some of the episodes' themes fit into the topics about which I was asked to teach. In class we watched these shows in English, but German television offered these programs daily dubbed in German.
The research done by Cottle and Rai on the changing satellite news industry was also very enlightening. I have never had satellite television and was not aware of the complex evolution in the 24-hour satellite news arena. This specific sub-industry in the global media sphere illustrates the difficulty faced when trying to determine whether media is currently acting as a homogenizing or localizing force on culture. I think that satellite television is also an example of how the existence and diffusion of an ICT does not necessarily guarantee global access to it.
Overall this weeks readings left me with the impression that there is a debate among international communications scholars on the extent to which the globalization of media influences national and sub-national cultures, especially those in the non-Western world. Through my travels abroad and through discussions with people from non-Western cultures, I would have to lean toward the hybridization argument. The aspect of hybridization that really resonates with me is its two-way explanatory power in that it can account for "dominant" media flows' effects on non-Western cultures as well as the "contra" media flows' influences on Western cultures.